The mobile web is viewed by over a billion people worldwide. Are you connecting with your mobile audience? With responsive websites, companies can put their best foot forward when interacting with a mobile audience.
It’s a simple fact that mobile devices like smartphones and tablets have smaller screens than computers. Viewing a website on a smaller screen can be problematic, making the site appear too large or too small and causing issues with navigation. If potential customers need a microscope to navigate your website on their mobile device, they’ll most likely just skip right past it instead.
To account for this, some companies choose to commission the creation of a mobile-friendly site to go along with their desktop site. Unfortunately, creating and maintaining a second website takes time and money.
Instead of wasting resources on a second website, choose to make your site a responsive website.
What Exactly Is a Responsive Website?
A responsive website is one that is able to find out the technical specifications of the device it is displaying on and then instantly change its appearance to be in correct proportion. Not only this, your website can also check to see if it is being viewed in landscape or portrait mode on mobile devices. This creates an experience that is just as appealing on a mobile device or tablet as it is on a desktop computer.
For desktop users, responsive sites can also adapt to the size of the web browser window. Your responsive website’s fluid layout will immediately and flawlessly adapt to fit the proportions of your screen and browser window. Elements of the layout will grow, shrink, rearrange themselves, and disappear as necessary. For example, sites that have a three-column layout will pare down to become two-column, then single-column in response to the shrinking of the browser window.
Fluid menus and icons will also move and resize, making it easier for your customers to tap them to navigate on those smaller mobile devices.
Your website’s content can also be fluid and responsive. This means that you’ll have fluid images that automatically scale or crop as needed, along with fluid text that resizes to make sure your audience isn’t left squinting.
Responsive websites are becoming the industry standard. The sooner you have one, the easier it will be for your customers to connect with your site.